The ad depicts a topless young woman lying on top of a barechested boy while kissing a second shirtless male.

They're on a sofa, and below them a third male - pants and shirt unbuttoned - is lying on the floor.

Asked about the message in the ad, a Calvin Klein spokesman said the "intention was to create a very sexy campaign that speaks to our targeted demographic."

Calvin Klein has long pushed the envelope with its advertising, starting with a 15-year-old Brooke Shields cooing that "nothing" came between her and her Calvins in 1981.

What do you think of Calvin Klein's sexy tactics? Comment below...