Because Budweiser must be Florida Man’s™ beverage of choice, the beer is getting a special label in honor of the Sunshine State.
The company is showcasing Florida, and 10 other states, to pay homage to the 12 breweries where Anheuser-Busch produces its beer. The list includes Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas, and Virginia.
Exclusive to the Florida bottle is the tagline “gateway to the moon.”
The signature Budweiser logo will, instead, be replaced with the state’s name on the front of each bottle and can. Radio ads will also air in select markets.
The bottles and cans are on sale through September.
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