This little furball is hopping for joy!
After beating out more than 7,000 other silly rabbits, Cinnabun has been named the official mascot for the General Mills cereal Trix.
"Meet the honorary Real Trix Rabbit!!!" tweeted the company this week.
The Houston-area bunny's owner, Natalie Tran, knew Cinnabun had that special something.
"I'm obviously biased, but I always knew Cinnabun was an especially playful, cute and lovable bunny," said Tran.
According to Mashable, the winner was chosen from a nationwide search and scored major 'carrot points' for "creative flair, cuteness and representation of the Trix cereal rabbit's personality."
Cinnabun's adorable, fuzzy mug will grace the covers of several limited-edition boxes of Trix, replacing the cartoon version in an effort by General Mills to revamp its image and become "more real." The company plans on phasing out all artificial flavors and colors by 2017 and replace them with natural ingredients.
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