Toyota is the first Founding Partner at Daytona International Speedway, signing an 11-year agreement with naming rights to one of five "fan injectors" as part of its unprecedented $400 million DAYTONA Rising redevelopment.
DAYTONA Rising is a multi-year project encompassing the Speedway’s nearly one-mile long frontstretch that, when completed in January 2016, will create a world-class facility.
Financial terms of the agreement were not disclosed.
The injector is a massive, new and redesigned entry statement includes over 20,000 square feet of Toyota engagement and fan experience that vertically spans four concourse levels.
Toyota will have a presence at the “World Center of Racing” zone, which is roughly the area of two football fields. Fans will be able to socialize and enjoy themselves in this area prior to, during and after a race.
Toyota will serve as an official partner of “The Great American Race,” the DAYTONA 500®, and will receive official pace car rights in 2015.
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