Orlando, Fla — Visit Orlando, Tuesday announced its first full-scale marketing campaign since the start of the pandemic, targeting U.S. residents in the Southeast for spring and summer travel to Orlando.
Casandra Matej, the groups new President and CEO told Orlando’s Evening News that “recovery of the tourism industry is vital to the economic health of Orlando and its residents, as tourism supports 41 percent of the workforce and generates $75 billion in economic impact.”
“The Wonder Remains” campaign highlights the experiences Orlando is most well known for plus new, unexpected adventures.
It pairs imagery of Orlando’s world-famous theme parks, attractions, resorts and outdoor experiences with essential information on safety measures.
Affordability is also a key focus and consumers can now find over 100 deals at VisitOrlando.com.
This includes deals for all visitors, as well as special programs for Florida residents and healthcare workers.