Conservatives online have recently taken up new complaints against the LGBTQ+ community and businesses that support them. They have resurfaced old ad campaigns, particularly one from automaker Ford, fueling their grievances.
The partnership between Bud Light and transgender activist Dylan Mulvaney has attracted significant attention and generated negative publicity for the parent company, Anheuser-Busch. Consequently, top executives have taken leaves of absence, and sales have plummeted.
Ford has also faced criticism on Twitter due to the revival of an ad campaign related to the “Very Gay Raptor.” The advertisement originally debuted in the United Kingdom in June 2022. In a press release preceding the vehicle’s appearance at the Goodwill Festival of Speed, Ford stated that its inclusion aimed to reinforce the brand’s enduring support for LGBTQ+ allyship. The company intended to utilize the ad to initiate vital discussions and combat discrimination within the automotive industry and beyond.
Expressing disappointment, a Twitter user declared that Ford, once considered one of the most quintessentially American manufacturers, had lost their support. They vowed never to purchase vehicles from the brand again and pledged to avoid other companies associated with the ‘woke’ movement. The user also accused Ford of succumbing to Communist ESG (Environmental, Social, and Governance) scores.